The “Wintel” era is dying. The once dominant pair of Microsoft Windows in combination with Intel processors is no more. This was a hand in hand growth of PC sales (and excitement) which started in the 1990’s and continued until about 2010.
Individuals who purchase a new computer now with Windows 10 pre-installed or those who took advantage of the “Free upgrade” to Windows 10 on a relatively new computer may 5 or 6 years in the future look for a new computer (thinking they have an old clunker) only to find that the new PCs still have Windows 10. So they will come to a logical conclusion that if their current system is running fine and is fast enough to do the job, why should I purchase a new system.
In the past the excitement was the announcement of a new version of Windows, generating new hardware sales for companies like Dell, HP, Toshiba, Lenovo and others. This will now force these PC manufactures to look for new revenue streams as a replacement for their once mainstream PC sales business. This change in business and marketing strategy may not automatically include Microsoft as part of the new product lines.
Microsoft also generated additional revenue by selling “Upgrade” versions of Windows for users to upgrade for example; from XP to Windows 7. *See Windows 7 prices.
Although the Windows 10 free upgrade ends on or about July 29th 2016, and to date Microsoft claims more than 250 million systems have been upgraded, I think a low cost upgrade option would have been a much better solution. Why you say when it’s free? Well if you sold an electronic download of Windows 10 Home upgrade for say $29.99 and the Windows 10 Pro upgrade for $49.99.
This would generate at least $7 Billion in additional sales for Microsoft, thus helping to defray to development cost and using some of that money for the next version of Windows with “Local Launch Parties” and “Regional Presentation seminars” which was the case when Windows 7 was announced.
Please note that the suggested Windows 10 upgrade prices are far less than previous upgrade versions of Windows, take Windows 7 for example:
*Windows 7 prices: Windows 7 Home Premium Upgrade: $119.99 Windows 7 Professional Upgrade: $199.99 Windows 7 Ultimate Upgrade: $219.99
Windows 7 Home Premium Full: $199.99 Windows 7 Professional Full: $299.99 Windows 7 Ultimate Full: $319.99
There is still one question left unanswered, which is when will the Windows 10 Anniversary Edition will be released (before or after the free upgrade offer ends on July 29th, 2016) and will it be free to those who have already upgraded to Windows 10.