Pirates and unsuspecting customers will see a watermark on their display that will identify that the version of Windows 10 installed on their computer is not genuine.
As quoted from Microsoft’s blog: “When we can’t verify that Windows is properly installed, licensed, and not tampered with, we create a desktop watermark to notify the user. If you ever encounter this watermark on a new machine, I encourage you to return the device immediately to the retailer from whom you purchased it and request a Genuine Windows device. Non-Genuine Windows has a high risk of malware, fraud, public exposure of your personal information, and a higher risk for poor performance or feature malfunctions. Non-Genuine Windows is not supported by Microsoft or a trusted partner.”
Microsoft did not mention if there will be an option for these users to purchase a “Get Genuine” kit and if so how much will it cost.
The current Terms and Conditions for a Get Genuine kit for Windows 7 and 8 users are: The license is not transferable. The COA must be affixed to the PC in a visible place. Downgrade rights are not available.